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Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 27 May 2010 - 9 June 2010. |
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
| Aadhaar‘s pilot phase [UIDAI] | - | DAVP | 500 million |
| Aegis Global Academy [Essar Group} | - | Vizeum India [Mumbai] | NA |
| Airtel |
Madison Media | Madison Media | 3.5 billion |
| Gulf Oil Corporation Ltd [GOCL] |
Crayons | Mudra Connext [Mumbai] | 200-220 million |
| IMN News [NewsX] | - | MPG | 300 million |
| Manappuram Finance | Lintas Media Group | Maxus | NA |
| Ramco Systems [Ramco Group] | - | Mindshare | NA |
| Star Health & Allied Insuraance | Network Advertising | Lodestar Universal | NA |
|
Creative
|
|||
| Aadhaar‘s pilot phase [UIDAI] | - | Percept/H | 500 million |
| Era Landmarks Ltd [Era Group] | - | AMO Communications | NA |
| Ramco Systems [Ramco Group] | Fountainhead [Chennai] | Ogilvy | NA |
| Richfeel | - | AMO Communications | NA |
| Somany Tiles and Sanitaryware | Noshe Oceanic [Delhi] | Lowe Lintas | 100-130 million |
| Travel Masters India Corporation [TMIC] | - | Equus Red Cell [Mumbai] | NA |
| Wagon R | Hakuhodo Percept | Dentsu India | 100-130 million |
| A Star | Capital Advertising | 100-130 million | |
| Grand Vitara | 100-130 million | ||
| Maruti 800 | Lowe Lintas | 100-130 million | |
|
Creative & Media
|
|||
|
Nippo Batteries
|
Fifth Estate | 100 million | |
|
Sanyukta Developers Pvt Ltd [SDPL]
|
- | Vizeum India [Delhi] | 100 million |
| Carat Fresh | |||
| Posterscope | |||
| Isobar | |||
| Information compiled for period 18 Mar 2010 - 31 Mar 2010 by Spatial Access Media Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com |
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