Madison World wins ITC account worth Rs 4 bn.

Madison World wins ITC account worth Rs 4 bn.

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 14 October 2010 - 27 October 2010.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
BNP Paribas Bank - MPG NA
Expedia.co.in - Lintas Media Group [Delhi] 1.5 billion [combined]
Envista Education
Travel Network Brand Lintas Media Group [Bengaluru]
Greenlam - ZenithOptimedia 50 million
Huawei [telecom] - Mudra Max 2 billion
ITC Lintas Media Group Madison World 4 billion
Videocon D2H ZenithOptimedia Mindshare 300-350 million
Electrolux 250 million
Philips television Carat 250 million
Creative
Google [India] - JWT [Bengaluru] NA
Greenlam - McCann Erickson 50 million
Religare Securities Ogilvy India Scarecrow Communications NA
Religare Health Insurance
 
Information compiled for period 18 Mar 2010 - 31 Mar 2010 by Spatial Access Media Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com