Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 14 October 2010 - 27 October 2010. |
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
Media | |||
BNP Paribas Bank | - | MPG | NA |
Expedia.co.in | - | Lintas Media Group [Delhi] | 1.5 billion [combined] |
Envista Education | |||
Travel Network Brand | Lintas Media Group [Bengaluru] | ||
Greenlam | - | ZenithOptimedia | 50 million |
Huawei [telecom] | - | Mudra Max | 2 billion |
ITC | Lintas Media Group | Madison World | 4 billion |
Videocon D2H | ZenithOptimedia | Mindshare | 300-350 million |
Electrolux | 250 million | ||
Philips television | Carat | 250 million | |
Creative
|
|||
Google [India] | - | JWT [Bengaluru] | NA |
Greenlam | - | McCann Erickson | 50 million |
Religare Securities | Ogilvy India | Scarecrow Communications | NA |
Religare Health Insurance | |||
Information compiled for period 18 Mar 2010 - 31 Mar 2010 by Spatial Access Media Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com |