MEC India walked away with Dixcy Scott's Rs 500 mn media business.

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

MEC India walked away with Dixcy Scott's Rs 500 mn media business.

Posted on 28 March 2013

Indiantelevision.com and Spatial Access Private Limited‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Private Limited (SAPL) is India‘s first media audit firm and hence, has a keen eye on all movements in the space.‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 14 March 2013 - 27 March 2013

Account name

Incumbent
New agency
Reported annual 
spends in Rs
Media
Dixcy Scott Madison MEC [Banglore] 500 million
McCain Foods India ZenithOptimedia Madison Media NA
Wonder Cement Crayons Advertising Havas Media 250-300 million
Creative
Anandabazar Patrika Inner Circle Advertising India
Rediffusion-Y&R [Kolkata] NA
Exo [Jyothy Laboratories] DDB Mudra Orchard Advertising [Mumbai] NA
Maxo [Jyothy Laboratories]
General Insurance Council   Bates CHI & Partners [New Delhi] NA
Liberty Shoes   D&H Blurb Communications NA
Urban Country   abm communication NA