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Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 19 March - 1 April 2009. |
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Acme Fitness
|
-
|
Mediaedge:cia (Chennai)
|
NA
|
|
Sistema Shyam Teleservices (SSTL)
|
-
|
MPG
|
1.2 billion
|
|
Creative
|
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| Cybershot | Percept Hakuhodo | JWT | 600 million (combined) |
| Handycam | |||
| Sony Bravia | JWT | ||
| Sony Vaio | |||
| Datacom Solutions (Videocon Group) | - | T.A.G (Delhi) | NA |
| Maa (Fruit drink - CavinKare) | - |
Bates 141 (Chennai) | NA |
| Mail Today | Capital advertising | TBWA (Delhi) | 100-150 million (combined) |
| Meow FM | |||
| Megamart (Tamil Nadu) | - | WOC (Chennai) | NA |
| Parachute Therapie | Publicis Ambience | BBH | 400 million (combined) |
| Parachute Advansed After Shower | |||
| Parachute Advansed Starz | |||
| Nihar Naturals | |||
| Mediker | McCann Erickson | ||
| Volvo | Euro RSCG | Pickle Advertising | NA |
| Information compiled for period 19 March 2009 - 1 April 2009 by Spatial Access Media Solutions, India‘s first Media Audit Company. For information or clarifications email : info@spatialaccess.com, www.spatialaccess.com |
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