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Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 7 February 2008 - 20 February 2008. |
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Disha Direct (real estate)
|
-
|
OMS
|
400 million
|
|
Edelweiss Capital Ltd
|
-
|
MediaCom
|
150 million
|
|
Motilal Oswal Group
|
-
|
OMD
|
100 million
|
|
Creative
|
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| Edelweiss Capital Ltd | - | PerceptH | 150 million |
| Hot Spot Retail Pvt Ltd | - | JWT (Delhi) | 400 million |
| Kewal Kiran Clothing (KKCL) | Think Theory | Think Theory | 200 million (combined) |
| Bates David Enterprise | Fortune Communications | ||
| - | new agency | ||
| Taco Bell (Yum! Restaurants) | - | JWT | NA |
|
Creative & Media
|
|||
|
Flight Shop (luxury retail)
|
-
|
Grasshoppers
|
NA
|
|
International Institute of Financial Markets (IIFM)
|
-
|
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|
IPL Team, Jaipur (Emerging Media)
|
-
|
Ogilvy Group
|
NA
|
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com |
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