Prachar bags Maxx Mobile media account worth Rs 300 mn

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Prachar bags Maxx Mobile media account worth Rs 300 mn

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space.‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 10 November 2011- 23 November 2011.



Account name

Incumbent
New agency
Reported annual 
spends in Rs
Media
Maxx Mobile
MPG India Prachar
300 million
Sulekha.com
- Lodestar UM
NA
Creative
Bacardi White Rum
Rediffusion Y&R Leo Burnett
200 million
Iodex [GSKCH]
JWT Leo Burnett
100 million
NOMARKS
- RK Swamy BBDO
NA
Nova Medical Centers
- Lowe Lintas [Bangalore]
NA
Olam Agro
- Publicis Capital India
NA
Sulekha.com - Lodestar UM NA
Creative & Media
Spring Travels   Span Communications 150 million
 
Information compiled for period 10 Nov 2011- 23 Nov 2011 by Spatial Access Media Solutions, Indi