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Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 29 May 2008 - 11 June 2008. |
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
DuPont
|
-
|
TME
|
50-60 million
|
|
Hero Electric
|
-
|
Maxus
|
200 million
|
|
Muthoot Group
|
-
|
Carat Media
|
200 million
|
|
Creative
|
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|
Alchemist Group (Food & Beverages, Hopsitality, etc.)
|
- | McCann Erickson (Delhi) |
NA
|
|
Captain Gopinath‘s new cargo venture
|
- | Grey Worldwide (Bangalore) |
NA
|
|
Domino‘s Pizza
|
Contract Advertising | Contract Advertising |
150 million
|
|
Kitply
|
- | Law & Kenneth |
200 million
|
|
My FM
|
Grey Worldwide | RK Swamy BBDO |
100 million
|
|
Suzuki Motorcycle
|
500 million
|
||
|
Runwal Group
|
- | AMO Communications |
50-70 million
|
|
Simplifly Deccan
|
Orchard Advertising |
Rediffusion DY&R |
400 million
|
|
Tata Indicom
|
DraftFCB Ulka | Contract Advertising |
800 million
|
| DraftFCB Ulka | |||
|
Zee Tamil channel (to be launched)
|
- | Draft FCB Ulka |
50 million
|
|
Creative & Media
|
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|
Devgen (Biotech)
|
-
|
Orchard Advertising
|
350 million (combined)
|
|
Piramal Healthcare (new skincare products)
|
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|
Security Personnel Services (SPS)
|
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|
DLF Pramerica (Life Insurance)
|
-
|
Meridian (Delhi) |
NA
|
|
Unitech
|
- | ||
|
India Tales (Entertainment)
|
-
|
Genesis Advertising
|
80 million
|
|
Jute Manufacturing Development Council (JMDC)
|
-
|
Crayons (Kolkata) |
NA
|
|
National Council for Jute Diversification (NCJD) |
-
|
||
|
Renovau Telecom
|
- | Mudra (Ahmedabad) |
NA
|
|
Videocon
|
-
|
Saatchi & Saatchi
|
2.5 billion
|
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. |
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