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Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 03 February 2011- 16 February 2011. |
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
| Oriflame [Cosmetic] | - | Starcom Worldwide [Delhi] | 100 million |
| Samsonite South - Asia | Karishma Initiative | Karishma Initiative | NA |
|
Creative
|
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| Eco-friendly Computech Solutions [ECS] | - | Triton Communications | 45 million |
| Fem Bleaches | - | Law & Kenneth | 200-220 million |
| Fem Handwash | |||
| Uveda | |||
| Saka | Law & Kenneth | ||
| Gulabari | - | Brand David | |
| Fem Hair Remover | Brand David | ||
| Oxybleach | Grey Worldwide | Grey Worldwide | |
| Oxylife | |||
| Key Hotels & Resorts | Quadrant Communications | 150 million | |
| Faber-Castell | |||
| Cinemax | |||
| Margo Soap | DraftFCB Ulka | Scarecrow Communications | NA |
| Sony Vaio | JWT [Delhi] | JWT [Delhi] | NA |
| Information compiled for period 3 Feb 2011- 16 Feb 2011 by Spatial Access Media Solutions, India‘s first Media Audit & Advisory. For information or clarifications email : info@spatialaccess.com, www.spatialaccess.com |
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