Mumbai: Mahindra Group subsidiary Mahindra Solarize has roped in AGENCY09 to lead the integrated communications and digital mandate for the company.

The agency will be responsible for defining the brand positioning and core values of the company. It will also handle their overall planning, strategizing, and executing of digital campaigns and content online.

Speaking on the association, Mahindra Solarize, head – digital transformation & supply chain, Param Mandloi, said, “AGENCY09 has done exceptional work with the other solar divisions of Mahindra (Mahindra Susten, Mahindra Teqo). We truly believe that our affiliation with them will help us grow and set new benchmarks as we promote sustainable change and innovation.”

AGENCY09's chief strategy officer Rajesh Patalia said, “It is always an honor to work with the Mahindra Group of Companies. We are delighted to associate with Mahindra Solarize to help them position this brand as a key player in the solar power and renewable energy space, and set higher benchmarks in the solar industry.”