MUMBAI Following a multi-agency pitch, Carat India has won the media mandate of Pfizer Magnum business division.  The key parameters that helped Carat win the business are an integrated communication approach, along with innovative ideas that will enhance the brand image.

Carat starts this wonderful relationship through a Pan India launch of Gelusil sachet campaign. This campaign brings to the fore a humorous element depicted by Javed Jafri as the brand ambassador.  This sachet campaign will see all forms of media being explored - traditional media, digital, out-of-home, and an interesting storytelling format in the form of co-creating content to engage the audience.

Commenting on the win,  Carat India  MD Kartik Iyer said, “We are delighted that Pfizer found value in the unique approaches we presented on the tasks we were briefed on. It’s an absolute honour to have been selected as their partner and by creating integrated engaging solutions we look forward to partnering the team in taking the various brands of Pfizer from strength to strength in India.”

Carat India SVP- west Himanka Das  added, “We are delighted to handle a portfolio of heritage brands such as Gelusil and Becosules that will push us to take the brand conversations to the next level through innovative path breaking approaches both traditionally and digitally. Our vision is to redefine media strategy to deliver gold-standard approach when it comes to the clients' businesses through media and communications. This is a tremendous opportunity for us to leverage our strengths in consumer insights through our proprietary tool CCS to deliver cutting edge integrated media strategy in a digitally convergent world.”