MUMBAI: Infectious has been signed on as the communications partner for herbal healthcare company Charak Pharma. 

One of the brands in the dossier is Moha, a new range of natural beauty products. Infectious will be responsible for its positioning and communication requirements. 

Infectious co-founder and director Ramanuj Shastry said, “Creating a beauty brand from scratch is one of the rarest joys of advertising. Thank you, House of Charak.”  

Infectious co-founder and director Nisha Singhania added, “Natural is gaining momentum and increasingly consumers are rejecting artificial. Charak Pharma is one of India’s leading Ayurveda brand and it is our pleasure to partner them.”