MUMBAI: Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has won the mandate for strategic performance marketing initiatives and tele sales process for Max Life Insurance. The account was won following a direct pitch and will be handled out of the agency’s Gurgaon office.

This engagement will help Max Life Insurance Company deploy a unique "End-to-End Performance model" powering a new growth model for digital customer acquisition.

Speaking on this, Max Life Insurance director and chief operating officer Manik Nangia said, “The unique solution offered by Columbus is in line with our wing to wing customer journey thinking. This model presents a potential to maximise customer opportunity through a data-driven marketing model integrated at the core with a telesales capability – all under one roof. These capabilities are typically absent in the conventional performance marketing setups.”

Columbus India chief business officer Nitin Sabharwal added, “We are extremely excited to take on this role of an end - to - end service provider that will help Max life Insurance reach a larger audience using digital distribution channels, and also achieve cost-effective sustainable revenues using digital marketing platforms.”

Columbus India CEO Anurag Gupta said, “Columbus’ unique digital services framework as a marketing & fulfilment agency helps advertisers remove inefficiencies and focus on productivity. Our call center solution uses state of the art digital communication platforms including cloud telephony and data-driven algorithms to help maximise customer engagement. Our unique solution allows Max life Insurance to work closely with us ensuring revenue focus instead of marketing spends optimisation.”