MUMBAI: dentsu X, the global network brand from Dentsu Aegis Network, has bagged the media duties of Coolwinks.com, following a multi-agency pitch.

Founded in 2016, Coolwinks.com is an e-commerce eyewear platform. It aims to become the leading online platform for vision care products with the highest standard and widest range of eyeglasses, prescription sunglasses and sunglasses.

dentsu X CEO Divya Karani says, “Winning this business is a validation of our online2offline2online strategy with data as the fulcrum. We believe in the power of experience over exposure. So, we design experiences to work with, rather than against, human nature by combining the understanding of people, data and creative distribution. Creating experiences that win, we are looking forward to designing the right communication framework to enable Coolwinks.com meet consumers’ expectations. We are both happy and excited to partner Coolwinks.com on this journey.”

This account will be led by dentsu X India executive vice president Kumar Manish and will be handled from the agency’s Delhi office.