MUMBAI: Dentsu Impact, the creative agency from Dentsu Aegis Network, has roped in Binodan Sarma as vice president, Dentsu Impact Digital. The appointment will strengthen digital and content marketing capabilities of the agency. Binodan will report to Dentsu Impact president Amit Wadhwa.

Binodan comes in with over twelve years of digital and data-driven marketing experience across a wide range of businesses in India and other geographies. His previous stints have been with Cheil Worldwide, Lumata Digital, and Wunderman International. He has been part of multiple projects involving digital transformation and building content marketing excellence for companies across verticals. In his last stint at Cheil, Binodan managed and led award-winning digital and content marketing effort for Samsung India Electronics.

Commenting on his new role, Binodan said, “Digital has evolved not just as a marketing vertical but has also become a touchstone to measure the success of the brand’s marketing efforts. Marketers have acknowledged this evolution by bringing in this transformation across their business line up. They expect the same sync from the partners and agencies they work with. Dentsu Impact has been quick to address this need by strengthening their digital teams and investing in setups for content marketing. I am looking forward to this exciting journey with Dentsu Impact and the overall network.”

Talking about Binodan’s appointment, Dentsu Impact president Amit Wadhwa said, “The entire landscape of creative agency is changing and we at Dentsu Impact realised this a couple of years back when we started investing in digital. Now is the time to take this to the next level where we are getting a senior level resource like Binodan to come in and take charge of Dentsu Impact Digital. Binodan will not only strengthen what we offer to the clients but will also help in transforming the existing talent to start thinking digital. I am extremely excited to have him on board.”