MUMBAI: Dentsu Media has bagged the communications mandate of Mrs. Bector’s Food Specialties.

Dentsu Media was chosen by Mrs. Bector’s for its focused strategic, holistic and forward thinking approach to the client’s communication requirements. The agency's embodiment of the ethos of “beyond space” and strong organisational background helps them customise media agnostic solutions for clients.

"We believe that Dentsu Media’s team understands the dynamics of our category, where branding and strategy play a pivotal role. Their meticulous, innovative and tailor-made approach convinced us of this partnership in accordance to our growth plans," said Mrs. Bector’s Food Specialties MD Anoop Bector.

Dentsu Media CEO Divya Karani added, "We are extremely proud to partner with Mrs. Bector’s Food Specialties. Communication is no longer a linear process and we will continue to deliver solutions beyond the traditional media space, to ensure consumer engagement and ROIs."

The ad film for the brand has been made by Taproot Dentsu.