Mumbai: L&K Saatchi & Saatchi has secured the integrated creative and digital mandate for Dunkin', a coffee and doughnut brand from Inspire International. Jubilant Food Works holds the master franchise rights for India. As part of the partnership with the India team, L&K Saatchi & Saatchi will be responsible for managing both the mainline and digital creatives of the brand, operating from its Gurgaon office.
This partnership aims to help Dunkin' in relaunching the brand in India, where the focus will be on the international range of coffee, doughnut menu and international fusion food. The partnership aims to boost Dunkin’s brand presence across various channels and broaden its national reach. The holistic approach seeks to leverage the agency's proficiency in crafting compelling stories that resonate with the target audience and bolster brand awareness.
Under this mandate, L&K Saatchi & Saatchi will provide a full spectrum of brand-building solutions and strategic launches for Dunkin', while its digital arm, Saatchi & Saatchi Propagate, will oversee Dunkin's social media and digital content strategy.
L&K Saatchi & Saatchi and Publicis Worldwide India CEO Paritosh Srivastava said, "When Jubilant Food Works, India’s largest food service company, trusts its legacy brand Dunkin’, one of the world’s largest coffee and doughnut chains, it is a matter of immense pride and huge responsibility for us at Saatchi & Saatchi India. As with most of our wins, what is even more exciting is that it’s an end-to-end integrated communication mandate, which further proves the strength and success of ‘Power of One’ for Publicis Groupe in India. The win is a testimony to our strong footprint in the North, where we have won many respected businesses in the last year or so under the able leadership of Hindol and Rohit. As we embark on this sweet journey with Dunkin', we are eager to craft a delicious narrative that lives up to their legacy. I am confident that the team will do a stunning job of sprinkling some Saatchi magic on Dunkin's already-perky brand."
L&K Saatchi & Saatchi joint national creative director Rohit Malkani added, "“How often do you get to work on a legacy brand that’s nearly 75 years old!? How often do you get to work on a brand that you want to sink your teeth into(literally) everyday!? Dunkin’ has been a creative smorgasbord from the time we started work on the business. The opportunity to create differentiated work in the QSR space is drool worthy and the team at Dunkin’ are the perfect match to dress up this Brand in a new avatar. A bit like a donut and coffee!”
Dunkin executive vice president and business head Chitrank Goel expressed, “I am absolutely thrilled about the incredible opportunity to collaborate with L&K Saatchi & Saatchi. Their reputation for innovative and impactful campaigns resonates with Dunkin's core values of positivity and fun. The prospect of combining our creative energies and expertise fills me with anticipation for the remarkable and memorable projects that we will undoubtedly create together. This partnership is a truly exciting step forward, as we want to reach more consumers to DUNK-IN in our coffee and bakery more often.”
