MUMBAI: Eggfirst has bagged the creative duties of Talwalkars. Talwalkars Better Value Fitness Limited, commonly known as Talwalkars, is one of India's largest chain of health centres.

 The chain of health centre has over 145 ultramodern branches across 75 cities in the country, with over 1,50,000 members.

Eggfirst will handle mother brand Talwalkars, and sub-brands including Hi-Fi, NuForm, Zumba, Reduce and Transform.

Eggfirst VP Ashish Banka said, “We are glad to be chosen to be a part of this legendary brand. And we have our work cut out clearly on what needs to be done. It would include the entire creative portfolio of TV, Print, Outdoor and related.”

Carat Media is the media AoR on the account.