MUMBAI: First Partners Communications has won the Public Relations mandate for Dr. Oetker in India. The mandate was awarded after a multi-agency pitching process. The PR mandate extends over digital and traditional media domains along with innovative influencer and stakeholder programs to help crystallise the corporate and brand initiatives of Dr. Oetker and its sub-brand FunFoods.

On the appointment, Dr. Oetker India VP- marketing Devarshy R Ganguly said, “As the leading brand in Western comfort food category in India, we were looking for a communications team that shares our enthusiasm and zeal to grow the category. We found that in First Partners and are happy to bring them on board as our communications partner. We are confident that they will be instrumental in driving our business and brand communication.”

Speaking on the appointment, First Partners founding partner Atul Ahluwalia said, “We are delighted to be a part of Dr. Oetker in this important juncture of their India journey. FunFoods by Dr. Oetker is a household brand in India and it is necessary to build and extend this enviable connect with audiences in the new, young and innovative India. We look forward to a long and successful association with Dr. Oetker.”