MUMBAI: Online grocery delivery service, Grofers  has decided to focus on programmatic and has appointed PivotRoots as its agency.

Commenting on the win, PivotRoots founder and managing director Shibu Shivanandan says, “We are excited and proud to have an aggressive brand like Grofers, on our client roster. Not many brands in India understand the value of using programmatic in digital media and how it can drive buying efficiencies along with building a long-term data strategy. The vision of this partnership is to eliminate the silos between the direct buys and biddable platforms. The team at PivotRoots is excited to partner with Grofers. We look forward to take this partnership ahead with Grofers in other avenues as well”

Grofers VP – marketing Prashant Verma said, “Grofers has seen a five-fold growth in annualised GMV in the last 15 months and has set even higher ambitions in 2019. The team at PivotRoots has a great vision and is focusing on how to drive programmatic-first digital strategies and create value for brands. We look forward to working with this passionate bunch of young talent.”