MUMBAI: Havas Media Group, India, has bagged the integrated media duties of Faircent.com, India's largest peer to peer lending platform. The account will be handled out of the agency’s Gurgaon office.

Faircent.com is a peer to peer lending website which caters to retail and business loans. It is an online platform where, people who have spare money lend it directly to people who want to borrow, thereby eliminating high margins that traditional intermediaries make on loan transactions.

Commenting on the partnership, Karun Thareja, Chief Marketing Officer, Faircent.com, said, “We are pioneers in the Indian lending ecosystem and have a unique offering that has already seen tremendous traction in the market. To launch our first-ever advertising campaign across mediums, we were looking to partner with a media agency that can understand our business and have tremendous passion for it. Havas Media presented an insightful and compelling communication strategy and we are happy to partner with them”.

On the win, Anita Nayyar, CEO, Havas Media Group, India and South Asia said, “P2P lending marketplaces have been a growing phenomenon in the country & is expected to grow up to $5+ billion over the next four to five years. Faircent.com is a clear disruptor in this space. With a simple and transparent revenue model, Faircent.com has not only built a strong customer base but has added value to both borrowers & lenders."

“Faircent.com fills a critical need gap in the digital financial eco-system by allowing greater credit access & empowering customers by having a transparent rate discovery model. Transparency and accountability, are also core values at Havas Media Group," added Mohit Joshi, Managing Director, Havas Media Group, India.