MUMBAI: Online marketplace IndiaMART that connects buyers and suppliers, has assigned its communication mandate to Happy mcgarrybowen. The agency, from the house of Dentsu Aegis Network, won the account following a multi-agency pitch.

IndiaMART provides a platform to over 4.6 million sellers to connect with over 55 million buyers to search from over 60 million products. Founded in 1996, the company’s mission is to make doing business, easy.

As part of the mandate, Happy mcgarrybowen will fuel the brand's aggressive growth plans through multi-dimensional communication campaigns across outdoor, digital and social media platforms.

IndiaMART vice president of marketing Sumit Bedi says, “We were looking for a digital-first agency to drive our integrated marketing communication plan. Apart from our SME clients, this year we are also focussing on brand solutions and our new online payment gateway, ‘Pay with IndiaMART’. Happy mcgarrybowen clearly fits the bill as it understands the digital space very well. We hope that our association with the exciting team at the agency will help us create some highly engaging communication for our target audience.” 

While Brand Solutions by IndiaMART offers enterprise companies to grow their distribution and sales network via the IndiaMART platform, Pay with IndiaMART enables easy low-cost instant payments through IndiaMART.

Happy mcgarrybowen MD PM Praveen Das adds, “For Happy mcgarrybowen’s new arm specialising in B2B, IndiaMART is a typical business that we want to take to the next level using a mix of digital and other communication formats that is calibrated to create a more favourable response. We are very happy to partner with IndiaMART to help accelerate their growth and leapfrog ahead with unconventional ideas using technology.”

The company has over 3600 employees located across 80 offices in the country. Its existing investors include Intel Capital, Amadeus Capital, West Bridge Capital, and Quona Capital.