MUMBAI: iProspect India, the digital performance agency from the house of Dentsu Aegis Network (DAN), will now be the search engine optimisation (SEO) of ZEE5 Global. 

iProspect India will offer its extensive SEO services to the OTT platform to help increase viewership sessions on ZEE5 from organic search. The agency aims to achieve this by driving fresh visitors to the platform via core, secondary and tangential themes said the press statement.

iProspect India chief executive officer Rubeena Singh said, “OTTs have changed the way content is consumed today and ZEE5 Global continues to be a disruptor in this space. The South Asian diaspora across the globe loves its Indian content and ZEE5 Global has been at the forefront of serving the content in the languages of their choice.”

She added, “We are excited to partner with ZEE5 Global and glad we were chosen for our expertise in data-driven experience optimisation and tech-enabled platform capabilities in SEO.”

ZEE5 Global chief business officer Archana Anand, commenting on the partnership, said, “Reaching out to the right consumer with the right the message is very important in today’s cluttered market. We want to drive our digital growth organically across global markets through strong local messaging.”

“iProspect India comes in with strong technical expertise in this space and thus, we are happy to partner with them for our global markets, “ Anand added.

ZEE5 offers the largest bouquet of content across 17 languages to South Asian audiences and beyond in 190+ global markets. The platform also offers 60+ popular Live TV channels, including ZEE’s best-loved channels.