MUMBAI: Isobar India has been appointed as the digital partner for Godrej and Boyce, following a multi-agency pitch.

As part of the mandate, Isobar India will manage the account from its Mumbai office.

Godrej and Boyce chief communication officer Animesh Bhartiya said, “While, on the one hand, we collectively have to ensure each of our businesses are independently responding effectively to the needs of its customers and all other stakeholders, it is also imperative, to understand how resources can be best optimised at a group level by leveraging combined effort and spends. In a rapidly evolving media landscape, we also need new and innovative practices and approaches to connect meaningfully with a new generation of consumers. We believe Isobar has the necessary skillsets and attitude to bring fresh thinking to an organisation as varied as ours."

Godrej & Boyce marketing and communication GM Suruchi Trivedi added, “Our objective was to drive efficiencies and more meaningful conversations by moving from a fragmented approach across the organisation to a more consolidated one. We developed a comprehensive and robust scientific process for the pitch ensuring that all the key parameters of evaluation are dovetailed into the same. After a rigorous analysis along with the key stakeholders from within the company, we unanimously decided that the pitch response from Isobar best aligned with organisation objectives. We thank Trigger bridge who managed the pitch process for us."

Isobar India managing director Shamsuddin Jasani said, “We are thrilled that they have chosen us as their digital partners to help them in their digital transformation."