MUMBAI: The 120 Media Collective's Jack in the Box Worldwide has bagged the digital communication duties for the brand Dermafique from ITC.

The mandate comprises all services including brand strategy, social media, search, listening and creative duties.

Jack in the Box Worldwide with its extensive digital capabilities coupled with its effectiveness in creating content for business impact, is geared up to the challenge of building the Dermafique brand completely through the digital ecosystem.

Commenting on this, The 120 Media Collective president and chief operating officer Kaizad Pardiwalla said, “Dermafique is one of the few Indian premium skincare brands and we are thrilled to partner with them on their journey. What's especially exciting is that Dermafique is a digital-first brand and we look forward to creating content that consistently delivers business impact for them.”