MUMBAI: Leo Burnett has been appointed as the AOR by Bajaj Auto for the Discover business.

In the past, the agency has created memorable campaigns for the brand including Bajaj Calibre – The Unshakeable when they worked with Bajaj Auto from 2001 to 2008.

Commenting on the win, Leo Burnett CEO Saurabh Varma said, “It is a privilege to work with Bajaj Auto again. We are committed to using the power of HumanKind and integrated thinking to create a larger share of the future for this iconic brand.”

Leo Burnett CCO Raj Deepak added, “Bajaj is an iconic brand and gives us an incredible opportunity to create purposeful and participative work.”

The mandate will see Leo Burnett crafting communications for Bajaj Discover that spans across disciplines including ATL, digital, retail and activation.

Leo Burnett continues to benefit from its integrated communications model with big wins in recent times.