MUMBAI: Continuing its winning ways, L&K Saatchi & Saatchi has won the creative mandate of the Total Oil India, Lubes business. The agency's Mumbai branch will handle the business.

The account was won post a multi-agency pitch earlier this year in which around five creative agencies had participated.

Total Oil India Lubes division CEO and executive director Prakash Joannalagadda said, “We are pleased to have L&K Saatchi & Saatchi on board for our lubes business and look forward to fruitful association with them. We believe the L&K Saatchi & Saatchi team will partner us to meet our objectives in this market.”

L&K Saatchi & Saatchi CEO and managing partner Anil S Nair added, “We have been closely associated with the automotive segment for close to seven years now…which is a significant period in the history of this organisation. We were excited with this opportunity to work on a globally renowned brand like Total and with our understanding of the automotive space it made perfect sense to give it our all at the pitch. We’re looking forward to a rewarding partnership with this client team.”

The agency’s team that worked on the pitch comprised resources with extensive automotive experience like NCD Charles Victor along with a core account management and planning unit.