MUMBAI: Andhra Pradesh’s key edible oil player Lohiya Industries has appointed Lowe Lintas Hyderabad as its creative agency. The agency will handle the creative duties of Lohiya’s immensely popular offering – Gold Drop and Gold Plus.

In a multi-agency pitch, Lowe Lintas Hyderabad outclassed other agencies like FCB Ulka Bangalore, Chlorophyll Mumbai, and Burgundy Communications.

Lohiya Group MD Mahaveer Lohiya said, “We have chosen Lowe Lintas Hyderabad for their in-depth understanding of the FMCG market, their ability to connect with the consumers at emotional and psychological levels and their highly vibrant creative team. I am sure that this association with Lowe Lintas Hyderabad will help us connect with our customers more intensely.”

Lowe Lintas Bangalore president GV Krishnan added, “We are delighted to partner with the Lohiya Group - a household name in Andhra Pradesh. We admire the passion of the senior management team headed by Mahaveer Lohiya and the persistent focus on innovation and technology to provide the very best in product quality. This win adds another feather to our cap in Hyderabad that also handles key clients like Karvy Finance, Dr Reddy’s Laboratories etc.”