MUMBAI: TravelTriangle has appointed Lowe Lintas Delhi to handle its creative duties.

A host of agencies competed for the account but Lowe Lintas Delhi was shortlisted for its clear understanding of the brief and suggesting a plan that resonated with what the brand had in mind for the Indian market.

Commenting on the appointment, TravelTriangle CEO and co-founder Sankalp Agarwal said, "TravelTriangle is built on a unique business model and communications which is strategic to our category. With Lowe Lintas as our creative partner, we hope to make definite strides towards improving our brand offering in the market."

On the new business win, Lowe Lintas Delhi president Naveen Gaur said, “Indians are now holidaying and traveling more often both domestic and internationally as well. Amidst the presence of local travel agents and variety of online travel portals catering to travelers, we saw the uniqueness of TravelTriangle - a product which makes for a seamless and pleasurable holiday planning and booking experience which Indians will really value. We are excited to leverage this innovative product and build a strong consumer brand which challenges the status quo in the category.”