Mumbai: Madison Loop, a unit of Madison World, has won the SEO mandate for Liquify, a fintech platform that enables users to access instant funds by borrowing against their investments. The account was won in a multi-agency pitch.

Commenting on this win, Madison Loop VP Kosal Malladi said, “We are delighted to collaborate with Liquify on this exciting journey. As a fintech disruptor, Liquify is redefining how individuals access liquidity from their investments, and we look forward to leveraging our SEO expertise to accelerate their growth and digital presence. Our goal is to ensure that Liquify becomes a leading name in the fintech space.”

Liquify founder & CEO Parshad Barot commented, “At Liquify, we believe money should bring joy. There should be no constraints or any heartbreaks thereof often tied to accessing finance. With Loan Against Mutual Funds, we provide a smart, accessible way to unlock funds while keeping investments intact. Our mission is to ensure that if you wish for funds, you get them. Partnering with Madison with their expertise in SEO will amplify this mission of ours. Together, we will be able to reach more people embrace financial freedom with joy, without compromise.”