MUMBAI: In a luggage-laden move, Madison Media Infinity, a unit of Madison World, has packed away the media duties for Samsonite India. The agency will shoulder both traditional and digital media responsibilities including TV, print, radio, cinema, outdoor and digital platforms.

Samsonite India, the heavyweight in the travel luggage sector, is renowned for its durable, stylish and innovative products. A subsidiary of global giant Samsonite International, the brand offers an extensive range of luggage, backpacks and travel accessories designed for today's jet-setters. The company's portfolio also includes American Tourister and Kamiliant brands, which will now journey with Madison.

Samsonite India vice president, marketing Anushree Tainwala said: "Samsonite has always been at the forefront of creating high-quality, durable luggage and travel accessories with a strong focus on innovation, continually adapting to evolving consumer needs. This strategic partnership with Madison, known for their impactful and integrated media strategies, is a perfect match to further propel our brand's leadership in the market."

Added Madison Media Infinity COO Abhik Banerjee:  “We are excited to partner with Samsonite India and look forward to driving impactful media strategies across both traditional and digital platforms to strengthen their brand presence.”