MUMBAI: Marching Ants Advertising has bagged the creative responsibilities of Bestseller India, widely known for its brands - Jack & Jones, Vero Moda and Only. The agency was chosen on the basis of its credentials and knowledge of the fashion industry.

Bestseller India country head Vineet Gautam said, “We are pleased to have Marching Ants on board as our new creative partners for our brands Jack & Jones, Vero Moda and Only. Their deep understanding of fashion as a category and a customized creative strategy will provide the thrust to take our brands to the next level. We definitely look at them as long term partners.”

Through this association Marching Ants Advertising will aim to create impactful campaigns that will set these fashion brands apart from their competitors. It will include out-of-the-box as well as planned campaigns across TV, print, radio, outdoor and ambient mediums.

Marching Ants Advertising director of marketing and creative concepts Joy Ghoshal added, “I’ve had a long association with Bestseller and am absolutely delighted with this partnership. Bestseller houses some of the most respected brands in the country and we look forward to doing some memorable work on the brands assigned.”