MUMBAI: Mattel and Dream Theatre are shuffling the deck for an exciting game plan in south Asia. On 22 April 2025, global toy titan Mattel announced Dream Theatre as its official licensing agency, handing over keys to its famous toy cupboard in India, Pakistan, Nepal, Bangladesh, and Sri Lanka.

With heavy hitters like Barbie, Hot Wheels, UNO, Fisher-Price, Scrabble, Thomas the Tank Engine, Pingu, Masters of the Universe, and Barney on board, Dream Theatre will link up with top partners to fill shelves with licensed products. The partnership leverages Dream Theatre's market mastery and retail connections, placing Mattel’s brands firmly in the hands of fans across the region.

Dream Theatre founder & CEO Jiggy George shared his excitement, “We are excited to be appointed as Mattel’s Master Licensing Agency in India. This partnership presents an incredible opportunity to bring some of the world’s most loved brands to new generations of fans in this region. Mattel’s renowned brand portfolio holds a strong emotional connection with families in India and around the world, making it a standout licensing proposition for brands and products in the Indian market. We look forward to driving their continued success through innovative licensing partnerships, localized offerings, and strong collaborations with market leaders in India.”

Mattel VP global licensing & consumer products Meredith Norrie echoed enthusiasm, saying, “We’re excited to have Dream Theatre as our official licensing agency in India. Their expertise and passion make them the ideal partner to grow Mattel’s brand portfolio, deliver innovative, high-quality products, and strengthen our connection with consumers across India.”

The deal underscores Dream Theatre's position as a major player in India's licensing sector, while Mattel aims for greater market penetration, giving fans more reasons than ever to play.