MUMBAI: Marketing communications consultancy Maxus has won the media mandate in India for ICC Champions Trophy and ICC Women’s World Cup 2017 to help marketers build profitable relationships between consumers and their brands.

The Champions Trophy will be played in the United Kingdom from 1 to 18 June followed by the ICC Women’s World Cup from 24 June to 23 July.

Maxus has previously handled several ICC campaigns in India including the ICC Cricket World Cup 2015, ICC World Twenty20 2014, ICC Champions Trophy 2013, ICC World Twenty20 2012 and ICC Cricket World Cup 2011.

Maxus MD Kartik Sharma said, “It's amazing to be associated with ICC again for the ICC Champions Trophy and ICC Women’s World Cup. Sports has been an important vertical for us and we are looking forward to adding the Maxus touch to the world of sports media”.