MUMBAI: MEC India has bagged the media duties for Global Consumer Products. The account will be led from MEC’s Bangalore branch.

MEC India MD T. Gangadhar said, “It is a privilege to be partnering Global Consumer Products on this exciting journey. We have a ringside view of Mr Mahendran’s grand vision and it is absolutely inspiring.”

Global Consumer Products EVP – sales and marketing Anuradha Narasimhan added, “As a start-up, we are looking for agency partners who will think proactively for our brands and will work with us to grow our business. We are delighted to be working with MEC who bring in media as well as activation expertise in the offline and online spaces.”