MUMBAI: MediaCom has bagged the media AOR for Urban Ladder, an online furniture company. This win follows a year of big wins for Mediacom – Tata DoCoMo, Future Group, Carwale.com, Roche, Medimix and Mead Johnson - with a combined billing value of over Rs 500 crore.

Urban Ladder COO and co-founder Rajiv Srivatsa said, “For the last couple of years, our marketing has been primarily through digital media. We're now excited to reach out to a larger audience and communicate our design philosophy and vision of making millions of Indian homes beautiful. We believe that Mediacom's expertise across media platforms will be of immense help in brand Urban Ladder's journey.”

MediaCom India general manager-south Sriram Sharma, who led the pitch, added, “We are thrilled to partner with Urban Ladder. The team is excited and is looking forward to working with one of the fastest growing startups in the country that is redefining the way Indian homes look.”