MUMBAI: Mindshare, the flagship media agency of GroupM has bagged the media mandate for Yakult Danone. Yakult, a probiotic drink was launched in India in 2007, and is presently available in Delhi, NCR, Nasik, Chandigarh, Punjab, Jaipur, Mumbai, Pune, Hyderabad, Chennai and Bangalore. Mindshare will be handling the media planning and buying business for the brand.

Commenting on the development, Yakult Danone India managing director Minoru Shimada said, “While we have been expanding across geographies, India is an important market where we are actively building awareness and benefits about probiotics. Backed with a strategic approach and extensive expertise, I believe Mindshare is the best choice to handle our media planning and buying in India.”

On bagging the account, Mindshare leader- South Asia Ravi Rao said, “We are delighted to work with Yakult to help promote the company in India. Since this is an emerging category in India having immense potential, we look to use adaptive and innovative strategies to take the brand to new heights.”