MUMBAI: Mindshare Malaysia has been appointed as the media agency for Pizza Hut’s business.

Mindshare Malaysia will be covering the full suite of media services, including planning and buying paid media, managing Pizza Hut’s social media assets as well as business and consumer data analytics.

Mindshare Malaysia won the account following a competitive pitch with three other agencies in January 2015. The appointment is effective 1 June, 2015.

Mindshare Malaysia managing director Varun Channa said, “We are delighted to be given stewardship of this iconic brand. It’s one of the most exciting brands in the marketplace and our team thoroughly enjoyed working on this pitch. We will use our Adaptive Marketing approach OTF and proprietary tools to deliver Pizza Hut’s business goals in these challenging market conditions.”