MUMBAI: GroupM’s Mindshare has won the media duties for Indian theme park Adlabs Imagica.

The WPP agency will be responsible for the media planning and buying for the theme park that was launched early last year.

Mindshare south Asia leader Ravi Rao said, “We are very excited to work with Adlabs Imagicaw hich is truly one of a kind. The theme park comes at an opportune time to meet the growing demand for new and exceptional family entertainment avenues. We look forward to helping help them grow the brand further with the use of new and innovative media strategy.”

Adlabs Entertainment CEO Kapil Bagla said, “Mindshare topped our list when it came to choosing a media partner. We are confident theywill help us help extend the brand and engage wider audiences.”