MUMBAI: Mirum India has won the digital mandate for Xotik Frujus’ Jeeru masala drink. The account was won following a multi-agency pitch.

Mirum India is tasked with building brand Jeeru on digital and subsequently drive online sales. As part of this mandate, the agency will provide social media management and online reputation management services for the brand. The agency will also help craft trade communication for the Indian beverage maker.

Xotik Frujus chairman Rajeev Sehgal said, "We are thrilled to work with Mirum, as they are well-known in this space for delivering digital innovations and solutions. We hope this partnership will strengthen our presence in the market and help the brand grow digitally. We are excited to have them on this journey with us and look forward to doing some splendid work together."

Mirum India Joint CEO Sanjay Mehta said, “Jeeru has created a niche for itself in a market dominated by the cola giants. It is a great Indian success story, and we are excited to be a part of Jeeru’s brand journey. With our understanding of consumer insights and digital expertise, I am sure we will take the brand to the next level.”