MUMBAI: Ruosh – premium footwear and accessories brand – has appointed Mullen Lintas as its brand agency. The agency will handle the entire brand strategy and creative consultancy services, strengthen the brand's footing in the Indian market. The mandate comes after a multi-agency pitch. The account will be managed out of the agency’s Bangalore office.

Talking about Mullen Lintas' appointment, Sara Futura Group president Mridumesh Kumar Rai said, "At Ruosh we believe that there is a shoe for every occasion and that the right pair of shoes gives one the edge to win every day. We are now geared up to bring in technological innovations to offer unique design solutions in our collections. The emphasis is on style but with uncompromised comfort! With this, we believe that Ruosh would be the most preferred one, amongst consumers. We have a challenger mindset and in Mullen, we’ve found an ideal partner to drive efficiency in marketing investment.”

Commenting on the win, Mullen Lintas executive director Kishore Subramanian said, “Ruosh has created differentiated imagery among consumers through both, exquisitely crafted products as well as its unique tone of voice. We are excited to partner with Ruosh and to generate an unfair share of attention for the brand.”