MUMBAI: Percept Media has won the media duties of Numero Uno. The account was won following a multi-agency pitch. 

The agency would be responsible for the company's media planning, ATL, BTL and digital activities as well as scaling up communication for the company. 

Numero Uno managing director Narinder Singh said, "We were looking for a media agency with whom we could get a certain level of comfort - whether it was understanding of our business needs, ability to plan and execute 360 degree campaigns or a countrywide presence and capability. We found what we were looking for in Percept Media and believe our account is in good hands."

Percept Media CEO Shripad Kulkarni added, "It is a matter of great pride to be associated with a youth iconic brand like Numero Uno. Our success in winning this account has largely been due to our strategic thought, comprehensive understanding of the media employed across every vertical and their pro-active approach. To have won such an important and comprehensive pitch is a great honor for us and we look forward to a successful partnership with the brand."