MUMBAI: Global audio and electronics brand SoundLogic has given the full service agency mandate to PointNine Lintas, as it prepares to launch its upcoming range of innovative audio products.

PointNine Lintas will work closely with the management of SoundLogic to define a brand positioning and do a go-to-market plan for the new range. The omni-channel creative agency of MullenLowe Lintas Group has deployed a team of multi-disciplinary experts from brand planning, creative, content, e-commerce and PR.

PointNine Lintas CEO Vikas Mehta says, “We first met the team from SoundLogic only a few weeks ago. We saw a demo of their upcoming product range and it was love at first sound. They are a young company with big ambitions and a product lineup to back those ambitions. In a way, SoundLogic is about to democratise cutting edge audio technology and our team at PointNine Lintas is enjoying the opportunity to help them navigate this journey.”

SoundLogic was founded in the USA in 2006 and has a presence across various markets including India, the UK, Europe and Australia. The brand entered the Indian market in 2011 and soon became one of the fastest growing names in the audio and electronics industry providing consumers with innovative products at affordable prices. Currently, SoundLogic leads in e-commerce sales and is a top performing audio equipment brand on Flipkart.

PointNine Lintas is currently developing the campaign to launch the new range that hits the market soon.

PointNine Lintas is the omni-channel creative agency of MullenLowe Lintas Group in India. Launched in August 2017, PointNine Lintas is built for consumers in an experience economy. With a team of 200 practitioners and a portfolio of over 50 clients, the agency offers a full-stack of marketing capabilities including creative (on and offline), media strategy, planning and buying, digital marketing and transformation, activation, experiential and shopper marketing, social media, PR and reputation-management.