Mumbai: PRtainment Media and Communications announced its appointment as the official PR partner for DRRK Foods' flagship brand Crown Rice, a leader in the premium rice segment. This collaboration is set to enhance Crown Rice’s brand presence across India, driving greater awareness of its unique product offerings like 100% premium quality basmati rice.

PRtainment Media will lead an integrated PR strategy to highlight Crown Rice’s commitment to providing nutritious, flavorful rice options to today's health-conscious consumers, ensuring the brand's voice resonates across traditional and digital platforms.

Speaking on the collaboration, Vikram Marwaha, Joint Managing Director of DRRK Foods Pvt Ltd, said, "We are delighted to collaborate with PRtainment Media, a team that understands our passion for quality and innovation. Their deep understanding of our brand values and commitment to storytelling makes them the ideal partner to help us elevate Crown Rice’s market presence. With their expertise, we are confident that our unique product offerings will reach a broader audience”.

Further commenting on the collaboration, PRtainment Media and Communications PL director & co-founder Nidhi Sabbarwal stated, " We are excited to take on the PR mandate for Crown Rice. This collaboration enables us to apply our expertise to highlight Crown Rice's exceptional offerings. Our strategic approach will boost the brand’s visibility and strengthen its position in the premium rice market. We aim to engage a larger audience, enhancing its market presence while emphasizing its dedication to quality and innovation.