MUMBAI: Reliance Broadcast Network Limited’s radio station Big FM now has a new creative team on board. It has appointed Publicis India as its creative agency.

The agency’s Delhi office will be managing the brand’s activities. With this, the listeners will surely look forward to more innovative and interactive on-goings.

Big FM’s chief business officer Praveen Malhotra said, “We place trust in Publicis and its diverse expertise."

Publicis India managing director Srija Chatterjee said, “Big FM owns a distinguished position in the radio category. We are looking forward to a partnership which takes the brand and the business forward with this collaboration.’’

Publicis India executive director Ravpreet Ganesh said, “Having similar creative inclinations and outlook, gives us all the more pleasure to work together."