MUMBAI: Real estate developer Experion has appointed Rediffusion Y&R as its creative agency, after a multi-agency pitch. 

As part of its mandate, Rediffusion will be responsible for managing brand wide activities for Experion. The account will be handled by the agency’s headquarter in Delhi.

The agency will provide strategic and creative inputs in strengthening and enhancing the brand and will work closely with the Experion team in planning and implementing pioneering campaigns across media vehicles and channels.

Experion Developers group head of communications and PR Vinay Narang said, “We are excited to appoint Rediffusion as our creative partner in our journey to strengthen the Experion brand that stands for innovation, integrity and commitment to quality. It is an important alliance in our brand’s journey and we are confident that Rediffusion will manage  our strategic and  creative needs effectively.”

Rediffusion Y&R business head Allan Saugat added, “We are delighted to partner with Experion, a dynamic and rapidly growing company that is creating benchmarks in the real estate sector. We look forward to delivering remarkable campaigns and a long-term mutually beneficial association.”