Mumbai: SW Network, an advertising agency, has been chosen to lead the creative mandate for udaan, an Indian eB2B platform working to solve the core trade problems faced by small and medium businesses by leveraging technology and bringing the benefits of eCommerce to them.
As per this strategic mandate, SW Network will be responsible for boosting udaan's brand visibility and accelerating business growth through strategic social media marketing and innovative creative initiatives. This mandate will be managed by the Delhi headquarters of SW Network.
Headquartered in Bengaluru, udaan was founded in 2016 with the goal of transforming the trade ecosystem and supporting small businesses through technology. As India's largest B2B platform with a 70 percent market share, udaan operates in categories such as FMCG, staples, fruits and vegetables, and pharmaceuticals.
udaan supports efficient supply chain and logistics operations through its technology-driven B2B platform, connecting retailers, suppliers, and brands. Additionally, udaanCapital provides financial products and services to small businesses, manufacturers, and retailers to address their working capital needs.
Founded in 2015, SW Network has grown into a full-service advertising agency known for its client-focused approach and industry experience. This partnership with Sociowash reflects their commitment to effective digital marketing, adding to their client roster that includes BMW Motorrad, P&G, Titan, AB InBev, and CenturyPly.
SW Network co-founder Pranav Agarwal said, "Digital engagement is critical in today's business landscape, and our partnership with udaan is a testament to that. We are committed to crafting social media campaigns that not only enhance udaan's brand visibility but also resonate deeply with its large community of users. Through our innovative storytelling and compelling visual content, we are aiming to not just drive engagement but also foster a lasting connection with every stakeholder in udaan's ecosystem. Our goal will be to solidify udaan's position as the top eB2B platform in India."
