MUMBAI: Telecom service provider Vodafone has announced the appointment of Carat, from the house of Dentsu Aegis Network (DAN), as its global media buying agency. As per reports, the account size is pegged at Rs 35,000 crore globally. In India, the business is worth Rs 400 crore.

The scope includes media buying across multiple international markets, partnered with Vodafone’s in-housed biddable media team. The account was earlier being handled by Wavemaker.

Speaking on the win, Dentsu Aegis Network chief client officer, media & performance Will Swayne said, “Vodafone is a future-focused organisation, challenging old ways of doing things while pioneering the new and maximising the opportunities of the digital economy. We are delighted to be partnering with them, integrating the best of our agency capabilities to accelerate Vodafone’s evolution to become market-leading in digital marketing and in-house media buying.”