Mumbai: Vui Live, a digital marketing and consulting company, has secured the digital marketing mandate for Laiqa Wellness, a Gurgaon-based Femtech startup. This partnership aims to boost Laiqa’s digital presence and brand awareness in the competitive Indian market, focusing on the feminine hygiene and menstrual care sectors.

Vui Live will develop and execute tailored digital marketing strategies to increase the brand's reach and engagement. The agency will handle Laiqa’s social media, SEO, performance marketing, WhatsApp & email marketing, and all creative content, ensuring a cohesive brand presence across various platforms.

Vui Live co-founder & business head Akash Manchanda said, “We are elated to have inked this partnership with Laiqa Wellness. This association is not just about driving compelling campaigns, but also about understanding the landscape and enabling effective communication. Our extensive experience in driving brand visibility through integrated digital marketing strategies will help Laiqa connect with its target audience.”

Vui Live, with clients like Vivanta Katra, Borges, Anant Raj, Bhutani Infra, and SpringHouse, offers services including branding, creative, SEO, performance marketing, direct marketing, web design & development, and marketing technology. With the addition of Laiqa Wellness, Vui Live is now set to enter the women’s wellness space and enhance customer engagement across India.