NEW DELHI: Wavemaker India has bagged the media mandate for PagarBook, which offers payroll and attendance management solutions for micro, small, and medium enterprises (MSMEs). The account will be handled from the agency’s Bengaluru office. Wavemaker India will manage integrated media mandate for PagarBook. Over the last six months, PagarBook has increased its user base to over five million, served through 12 different languages.
Wavemaker will carry out the responsibility of scaling up the brand via mass outreach programs cutting across all relevant touchpoints – television, print, radio, OOH, social, and digital.
PagarBook SVP marketing & sales Sivaprasad K said, “Our ethos is focused on solving the most challenging problems faced by the SME sector. The goodwill of India, the common Indian, is something that we strive towards. Wavemaker brings together a unique combination of global expertise and proven track record in bringing quintessentially Indian insights to life. We are excited to have them on-board as a key partner in our mission of helping small businesses grow.”
Wavemaker CEO - south Asia Ajay Gupte said, “Pagarbook epitomises the brand of new-age enterprises that offer simple solutions to challenges faced by small and medium enterprises across the country. Their work strengthens the core of our economy. We are delighted to partner with this transformational brand that is dynamic and rapidly growing. I am confident that as their partners we will help Pagarbook achieve their growth ambitions.”
Wavemaker India CGO & south - head Kishan Kumar MS said, “I am quite excited to start the new year on such a positive note. Partnering with a disruptor brand like PagarBook is going to be a great learning experience for us. Our vast pool of consumer journey data and insights clubbed with analytical expertise will help us unlock many growth drivers for PagarBook.”
PagarBook has roped in Akshay Kumar as a brand ambassador and aims to cross the 10 million active user mark by the end of FY2021. A mass media campaign with the Bollywood actor in the lead has just hit the airwaves.
