MUMBAI: ZenithOptimedia has won the media planning and buying mandate of television shopping channel HomeShop18. 

ZenithOptimedia will focus on maximising the channel’s presence in the emerging markets.

ZenithOptimedia managing director Hari Krishnan said, “This is a sizeable win for ZenithOptimedia India. There are millions of homes that consume content through television, but may not have access to the internet. Home shopping will continue to deliver in mass reach and volume sales, as the cable and satellite footprint expands in the country. HomeShop18 pioneered the concept of shopping from home in India, and made consumers aware of the comfort attached to it. It is a matter of great pride for us, to be partnering with them.”

Homeshop18 chief operating officer Vikrant Khanna added, “HomeShop18 has a diverse customer base with a fairly expansive reach through the television channel as well as its web and mobile presence. To reach out to our customers across the country, ZenithOptimedia seemed like an obvious choice based on their trenchant understanding of the Indian market and the ability to tap the burgeoning home shopping segment. We look forward to a rewarding partnership with them.”